Shira Levine is a pioneer and innovator in customer engagement, online community marketing and social media fields, having held leadership positions at DC Comics, eBay, Zynga and Sephora. She is a tireless evangelist for how organizations partner with their online customers to drive ROI, lock in retention, and reduce overall costs. She specializes in consumer & business to business engagement best practices, building strong relationships with customers, and supply-side marketplace community strategy. Shira shares a wealth of examples from years of consulting to help other companies understand the power of strategic engagement. She currently lives in Melbourne, Australia.
Nearly two decades of Silicon Valley experience in platform strategy and marketplace expertise at high growth companies. Consistent track record of cultivating customer loyalty and online communities, developing go-to-market customer retention strategy, and maximizing supply-side marketplace performance. Solutions-oriented, data-driven, and high energy. Managed and developed large global teams, and passionate about developing people and connecting with customers.
Experience
Silicon Valley veteran, customer engagement and online community executive. Tireless evangelist for how companies partner with customers to discover win-win programs that drive ROI, lock in retention, and reduce costs.
Previous roles include
Digital Marketing Director of Online Community and Social Selling (Sephora)--created the Sephora Beauty Insider Community, Global Online Community Marketing and Retention Director (Zynga), Senior Manager of Global PowerSeller Program (eBay), Founder of Strategic Online Consulting Company (Fanchismo).
Professional strengths
Building sustaining programs that forge emotional connections between customers and brands that transcend the transactional. Marketing communications strategy, loyalty programs, on- and offline customer activations, scaled customer engagement programs that drive ROI, advocacy programs, people and team development, social media and customer lifecycle and support strategy.
Australian clients & projects
Uber Eats ANZ-- Overall Restaurant Communications Strategy
Afterpay--Small/Medium Business Retention and Communications Strategy
Articles -- to see more please visit LinkedIn
What it Means When Fans Create Personal Items Using your Logo
Shut Up and Listen to Your Customers
5 Ways to Lock In Your Customers Using Online Communities
Read Shira's LinkedIn Profile here.