Engagement Strategy: Show me a customer segment in B2C or B2C, and I will show you how to love them up so hard that they never leave you. Any scale, any industry. The FANCHISMO formula works.
Online Community Strategy: Fostering online community can be a powerful ROI and retention driver. Whether you have an existing online community or have a business model that warrants one, I will deliver a plan of simple, scalable, repeatable engagements that deliver results.
Omnichannel, Retention, and Loyalty Strategy: All of the above with an eye toward a unified view of your customer through every touchpoint.
NEW-- ROI and Business Cases for Marketing Departments: This course for teams teaches how to ladder into company goals and set meaningful targets for online engagement performance. Class size, up to you. From 3-300.
Working with me includes:
- Thought partnership and expansion of your thinking
- Quantitative & qualitative analysis of customer activity and attitudes
- Audit of existing communications and marketing
- Stakeholder alignment and internal evangelism
- Resourcing: Team and tools assessments and recommendations
- Platform evaluation and “readiness” assessment
- Ends with delivery and hand off of plan. Check-ins and retainers available
Click here to see Shira's presentation to Women's Innovation Forum, Melbourne, 2019
Click here to see an interview with Shira from Women's Innovation Forum