Fanchismo

What is Fanchismo?

fanchismo noun /fan-cheese-moe/: engaging, emotionally driven forward-movement with your customers 

Emotional > Transactional

When customers, fanbases, business contacts, followers, and online communities feel like they are in a dialogue with a company, they become an unstoppable force for good for the brand and stick around.

Fanchismo will help you connect with your customers and lock them in successfully. If you want to engage, monetize, scale, study, segment, or otherwise love up your community, any customer segment, Fanchismo will help through time- and company-tested best practices. 

Shira Levine and the team look forward to working with you.

 

Customer Engagement Services

Engagement Strategy: Show me a customer segment in B2C or B2C, and I will show you how to love them up so hard that they never leave you. Any scale, any industry. The FANCHISMO formula works.

Online Community Strategy: Fostering online community can be a powerful ROI and retention driver. Whether you have an existing online community or have a business model that warrants one, I will deliver a plan of simple, scalable, repeatable engagements that deliver results. 

Omnichannel, Retention, and Loyalty Strategy: All of the above with an eye toward a unified view of your customer through every touchpoint.

NEW-- ROI and Business Cases for Marketing Departments: This course for teams teaches how to ladder into company goals and set meaningful targets for online engagement performance. Class size, up to you. From 3-300.

Working with me includes: 

• Thought partnership and expansion of your thinking
• Quantitative & qualitative analysis of customer activity and attitudes
• Audit of existing communications and marketing
• Stakeholder alignment and internal evangelism
• Resourcing: Team and tools assessments and recommendations
• Platform evaluation and “readiness” assessment
• Ends with delivery and hand off of plan. Check-ins and retainers available

Click here to see Shira's presentation to Women's Innovation Forum, Melbourne, 2019

Click here to see an interview with Shira from Women's Innovation Forum

About Shira Levine

 

Shira Levine is a pioneer and innovator in the fields of customer engagement, online community marketing and social media fields, having held leadership positions at DC Comics, eBay, Zynga and Sephora. She is a tireless evangelist for how organizations partner successfully with their online customers to drive ROI, lock in retention, and reduce overall costs. She specializes in consumer & business to business engagement best practices, building strong relationships with customers, and supply-side marketplace community strategy. Shira shares case studies from 20 years of serving customers and companies in Silicon Valley to help you understand the necessity of strategic engagement. 

Nearly two decades of Silicon Valley experience in platform strategy and marketplace expertise at high growth companies. Consistent track record of cultivating customer loyalty and online communities, developing go-to-market customer retention strategy, and maximizing supply-side marketplace performance. Solutions-oriented, data-driven, and high energy. Managed and developed large global teams, and passionate about developing people and connecting with customers. 

Experience

Silicon Valley veteran, customer engagement and online community executive. Tireless evangelist for how companies partner with customers to discover win-win programs that drive ROI, lock in retention, and reduce costs.

Previous roles include

Digital Marketing Director of Online Community and Social Selling (Sephora)--created the Sephora Beauty Insider Community, Global Online Community Marketing and Retention Director (Zynga), Senior Manager of Global PowerSeller Program (eBay), Founder of Strategic Online Consulting Company (Fanchismo).

Professional strengths

Building sustaining programs that forge emotional connections between customers and brands that transcend the transactional. Marketing communications strategy, loyalty programs, on- and offline customer activations, scaled customer engagement programs that drive ROI, advocacy programs, people and team development, social media and customer lifecycle and support strategy.

 

Australian clients & projects

Uber Eats ANZ-- Overall Restaurant Communications Strategy

Afterpay--Small/Medium Business Retention and Communications Strategy

 

Articles -- to see more please visit LinkedIn

What it Means When Fans Create Personal Items Using your Logo

Shut Up and Listen to Your Customers

5 Ways to Lock In Your Customers Using Online Communities

Hiring Resourcefulness: What to Look For, What to Ask

3 Things Employees Over 40 Know

 

"Give me any existing customer, no matter what segment, and I will love them up so hard that they will feel guilty, like they are cheating on you, for going anywhere else."  -Shira Levine

 

Your community wants to connect. Let Fanchismo be part of your story.