Shira Levine is a pioneer and innovator in the fields of customer engagement, online community marketing and social media fields, having held leadership positions at DC Comics, eBay, Zynga and Sephora. She is a tireless evangelist for how organizations partner successfully with their online customers to drive ROI, lock in retention, and reduce overall costs. She specializes in consumer & business to business engagement best practices, building strong relationships with customers, and supply-side marketplace community strategy. Shira shares case studies from 20 years of serving customers and companies in Silicon Valley to help you understand the necessity of strategic engagement.
Nearly two decades of Silicon Valley experience in platform strategy and marketplace expertise at high growth companies. Consistent track record of cultivating customer loyalty and online communities, developing go-to-market customer retention strategy, and maximizing supply-side marketplace performance. Solutions-oriented, data-driven, and high energy. Managed and developed large global teams, and passionate about developing people and connecting with customers.
Experience
Silicon Valley veteran, customer engagement and online community executive. Tireless evangelist for how companies partner with customers to discover win-win programs that drive ROI, lock in retention, and reduce costs.
Previous roles include
Digital Marketing Director of Online Community and Social Selling (Sephora)--created the Sephora Beauty Insider Community, Global Online Community Marketing and Retention Director (Zynga), Senior Manager of Global PowerSeller Program (eBay), Founder of Strategic Online Consulting Company (Fanchismo).
Professional strengths
Building sustaining programs that forge emotional connections between customers and brands that transcend the transactional. Marketing communications strategy, loyalty programs, on- and offline customer activations, scaled customer engagement programs that drive ROI, advocacy programs, people and team development, social media and customer lifecycle and support strategy.
Australian clients & projects
Uber Eats ANZ-- Overall Restaurant Communications Strategy
Afterpay--Small/Medium Business Retention and Communications Strategy
Articles -- to see more please visit LinkedIn
What it Means When Fans Create Personal Items Using your Logo
Shut Up and Listen to Your Customers
5 Ways to Lock In Your Customers Using Online Communities
Hiring Resourcefulness: What to Look For, What to Ask
3 Things Employees Over 40 Know
"Give me any existing customer, no matter what segment, and I will love them up so hard that they will feel guilty, like they are cheating on you, for going anywhere else." -Shira Levine
Your community wants to connect. Let Fanchismo be part of your story.